TikTok had the highest penetration in the Netherlands with 22% of the population using the app, followed by the US (19%) and Norway (18%). Taking a closer look at the countries with the highest app users, the US ranked top for TikTok with 66 million users, while 390 million consumers were using WhatsApp and 320 million used Facebook. Messenger attracted 404 million last year.Ĭombined, Facebook-owned apps brought in over two billion downloads combined. Overall, TikTok was downloaded a total of 850 million times last year which was 250 million more downloads compared to WhatsApp, the second most downloaded app in 2020.įacebook was the third most downloaded app at 540 million, followed by Instagram (503 million). While many studies looking at app downloads during the COVID year 2020 hailed TikTok as the winner, research by app development experts Bacancy Technology shows that Facebook-owned apps received significantly more downloads combined.
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